Sunday, September 4, 2011

People make the important decisions not computers, and humans make decisions emotionally

The God Clause and the Reinsurance Industry - BusinessWeek: "“The psychology piece dominates, even in boardrooms,” says David Bresch. “People measure against the perceived reality around them and not against possible futures.”"

Sales people will be one of the groups whose importance grows rather than declines over time. Sales also cannot be outsourced effectively because the cultural context of the salesperson creating a connection with the customer is so important and complex.